NO, I have not been drinking; I do realize it is Thursday!
This week’s tip is extremely important and just came out yesterday. Since it follows on last week’s Executive Summary Report regarding SlideShare, I thought it was important to bring it to your attention.
The reason I am a couple of days late, I have just returned late last night from Washington DC where I spent 5 days upgrading and polishing my skills with 2000 other members of the National Speaker’s Association. 31 countries were represented and we learned some amazing new things!
SLIDESHARE now allows you to collect names for lead generation!
Adding lead generation fits into an area where I suspect LinkedIn is potentially looking to do a lot more — B2B solutions and specifically business marketing services. The company acquired Bizo exactly a year ago to help spearhead that effort.
Lead generation will let companies or marketers who have uploaded presentations essentially put up a “gate” on their content, where in order to follow with a specified action — whether it is downloading a presentation, or being able to view it in full — a person will need to provide his or her contact information, either in the form of a sign-in using LinkedIn, or by filling out names and contact information manually.
Pointedly, LinkedIn will be the only option given for single sign-on — no Twitter, Facebook or Google+ here.
So as you are developing a fresh new SlideShare, don’t forget to add this in!
To Your Success!